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Program Title: MBA in Marketing Program
Description: The degree is not just a course in marketing but combines management studies as well. Good marketing strategies form the key to success for all business organizations. The course will help you understand all aspects of marketing including buying, selling, advertising, pricing, distribution and research. As a Marketing professional, you will research new products and services, supervise product development and work with advertising and sales managers to establish firm\'s products and services and to attract potential users. Subjects focus on various areas including consumer behavior, international marketing and market research. Students learn to interact effectively with senior management and peers in the broader organization.
Syllabus: The curriculum has been structured to adapt and keep pace with the emerging and changing marketing trends. Topics include:
- Consumer and Buyer Behavior
- Marketing Communications
- Industrial Marketing Management
- Managerial Decision Strategies
- International Marketing Management
- Financial Accounting
- E- Commerce & Internet Marketing
- Supply Chain Management
- Sales Force Management
- Logistics & Procurement
- Product Management
- Behavioral Research in Marketing
Accreditation: The Higher Learning Commission (HLC)
Format of Education: Online Course
Language: English
Job Opportunities: There are ample job opportunities for marketing professionals. You can choose to work as a sales manager, media buyer, account coordinator, advertising or public relations manager. According to the U.S. Bureau of Labor marketing jobs will increase by 21% in the next five years. For managerial level positions, salaries are in the range of $120,000 to $200,000. Employment can be found with private businesses, companies, production houses and even government agencies. You can also start your own business as a consultant.
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